Best Practices for Active Audio

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Active Audio creative requirements
Creative duration: Up to 30 seconds
Introduce the UX at the beginning of an ad. Give an example: Hey Radio, I'm ready.
Remind users that they can engage. Don’t say the wake word at the end otherwise. Repeat the keyword from the introduction.
Offer to engage by saying try it now, if you're ready just let us know, etc.
Provide 3-5 seconds of silence with soft music playing, for users to try to engage.
Record 2 responses: Confirmation and Not understood.
Don’t say Hey radio in the second half of the ad, it may trigger the wake word by mistake.
Short video of the experience:
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