Best Practices for Active Audio

Active Audio creative requirements

Creative duration: Up to 30 seconds
  • Introduce the UX at the beginning of an ad. Give an example: Hey Radio, I'm ready.
  • Remind users that they can engage. Don’t say the wake word at the end otherwise. Repeat the keyword from the introduction.
  • Offer to engage by saying try it now, if you're ready just let us know, etc.
  • Provide 3-5 seconds of silence with soft music playing, for users to try to engage.
  • Record 2 responses: Confirmation and Not understood.
Don’t say Hey radio in the second half of the ad, it may trigger the wake word by mistake.
Short video of the experience:
Copy link